UAE · Saudi Arabia · Qatar · Kuwait · Bahrain · Oman · Turkey

We build digital businesses for the Gulf market.

From social selling to AI automation, we craft premium digital solutions that scale your business.

hello@sarmadafzali.com
About

I build the systems that quietly run online businesses.

I'm Sarmad Afzali — known online as Relax — a developer and automation specialist working with social-commerce businesses across the Gulf, Middle East and Turkey.

I build the unglamorous infrastructure that actually makes a business run: Telegram bots that sell subscriptions, platforms that deliver digital products instantly, ERPNext dashboards in Persian, Arabic and Turkish, AI pipelines that turn an idea into a published video.

SpecialtyAutomation & Platforms

“We're here to build a better business.”

— Sarmad Afzali · Relax

Capabilities

What I Actually Build

Seven areas of work — each one a real system I've shipped, not a buzzword.

Telegram Bot Development

Custom Telegram bots for subscription sales, digital products, and automation

01

Digital Products Platform

Complete platforms for selling digital products with payment processing and automatic delivery

02

Multilingual ERPNext Dashboards

Customized ERPNext panels with full Persian, Arabic, and Turkish localization and RTL support

03

AI Media Factory

End-to-end AI video production from idea generation to social media publishing

04

White-label Telegram Mini Apps

Multi-user, multi-admin, white-label mini applications for business use

05

WhatsApp & Snapchat Integration

Connect your store to WhatsApp Business and Snapchat Pixel for advertising and sales

06

Network & Python Infrastructure

Server setup, automation scripts, network configuration, and backend development

07

Don't see what you need?

Talk to me — most businesses need a custom mix.

Selected Work

Real Projects

Five case studies with the actual challenge, solution, and stack — no invented metrics.

Services

Ways to work together

Three engagement models — pick the one that matches where your business is.

Launch

A focused single build to get a business online and selling.

Scoped per project
  • One core system (bot, store, or integration)
  • Clear scope & timeline
  • Payment / delivery wiring
  • 30-day post-launch support
Most chosen

Scale

A connected stack — commerce, automation, and admin working as one.

Retainer or milestone
  • Up to three integrated systems
  • Multi-language + RTL setup
  • Automation & workflow design
  • Ongoing support & iteration

Partner

Long-term technical ownership of your online business.

Monthly engagement
  • Full platform ownership
  • Architecture & infrastructure
  • Priority response SLA
  • Roadmap & continuous work
Process

How I work

A simple, honest process. You always know what's happening and what it costs.

  1. 01

    Discovery

    We talk on WhatsApp or email. I learn what your business actually does, where it hurts, and what 'done' looks like.

  2. 02

    Scope & Quote

    You get a written scope, milestones, and a fixed quote. No vague estimates — you decide before any code is written.

  3. 03

    Build

    I build in short, reviewable increments. You see real, working software early — not a slide deck at the end.

  4. 04

    Launch & Hand-off

    We deploy, document, and hand over. You get access, runbooks, and a window of support to make sure it holds.

FAQ

Questions, answered directly

If something here doesn't answer it, message me — I reply myself.

Start a project

Let's build a better business together.

Tell me about your business, your country, and what you want to build. I reply directly on WhatsApp or email — no sales funnel, no agency middle layer.

Emailhello@sarmadafzali.com
RegionGulf · Middle East · Turkey
Email directly